- Day Two
10 December 2009
- 09.15
- Jack Davison, Senior Consultant, 3Vision
Chairman’s opening remarks
- 09.25
Keynote: Building Online Audiences
- Free-to-air broadcasters want to attract digital-savvy consumers and online video could be the answer? But does this cannibalise TV audiences or is online additive? And what demographics does online video attract?
- Jeff Henry, CEO, Consumer, ITV
- 10.00
Keynote: Doing the Deals
- What challenges do aggregators face in signing up third-party content ? How can a video destination generate consumer awareness and what role can social interaction play to enhance this?
- Michael Comish, CEO, Blinkbox
- 10.30
Case Study: Taking Multi-channel brands Online
- Can TV channels maintain viewing share while taking advantage of the growing appetite for online video. How can online video be cross promoted and does the online proposition attract a different type of consumer?
- Rebekah Billingsley, Director, New Media, Current
- 11.00
Refreshments & Networking Break
- 11.30
View points: Delivering Video and the Capacity Crunch
- Each speaker gives a view on how to overcome the expected capacity crunch, followed by a debate
- There are serious concerns over bandwidth constraints if the popularity of online video continues to rise. How can the industry overcome this? Who will pay for the upgrades? What is the best choice for content delivery - streaming or downloads? Each speaker gives a view on how to overcome the expected capacity crunch, followed by a debate.
- Nuno Sanches, Director of Internet Products, Zon TV Cabo
- Steve Allison, Technical Evangelist (DMO EMEA), Adobe Systems Europe
- Jaime Miles, Senior Director, European Content Services, European Markets Group, Level 3 Communications
- 12.20
Panel: Piracy: Avoiding Music’s Mistakes
- The TV and movie industries are suffering at the hands of piracy online, but efforts are being made to minimise this and embrace online as a vital means of distribution. Are content owners avoiding the mistakes of the music industry?
- Olivier Dock, Director, All Media - Europe, Middle East & Africa, Motion Picture Association
- Christopher Stokes, CEO, YouSee, Olswang
- John Enser, Partner, Olswang
- Oded Tirza, PC Product Line, NDS Technologies
- 1.00
Lunch
- 2.00
CHALKHILL Internet Soap Opera – A Living Media Brand
- Steven Surridge, Executive Producer, CHALKHILL
- 2.30
Presentation: Viewing Patterns: What content works?
- How does online viewing differ from watching TV? What are the comfort time limits for people watching via the PC? What do people watch online that they can’t see on TV? How important are sound and picture quality to online viewers?
- Matthew Dodd, Vice President, Research and Analytics, Nielsen Online, EMEA
- 3.00
Panel: Online TV moves to the Living Room
- Online video is only a short step away from reaching the television, but how will web TV devices enter the mainstream? Will it be the TV manufacturers that drive this and will they become the new gatekeepers? How can standards ensure an open and level playing field?
- Mike Greenall, VP Channels and Partners, Amino
- Elena Branet, Senior Marketing Manager - EMEA, Windows Media Center, Connected TV Business Group, Microsoft Corporation
- Peter King, Director – Connected Home Devices, Strategy Analytics
- Ed Pettit, Creative Director, BigKid
- Eddie Abrams, CEO, IP Vision
- 3.30
Refreshments & Networking Break
- 4.00
Case Study: Beyond User-Generated Content
- UGC has come a long way from clips of cats falling off tables, so what has UGC taught the traditional content suppliers? How can UGC develop revenues? Are the traditional forms of content rapidly becoming as passé as the 30-second ad spot?
- Digby Lewis, Creative Director, Dailymotion
- 4.30
Case Study: Converting the User to Digital Downloads
- TV over the net is a attractive means of exploiting archive material, but how can companies ensure that these programmes make money rather than collecting virtual dust?
- Chris Bird, Head of Marketing Services, LOVEFiLM INTERNATIONAL
- 5.00


Keynote
Case Study
Panel Session