Keynote
Case Study
Panel Session- Day One
9 December 2009
- 09.10
Speed Networking
- 09.20
- Chris Wynn, Editorial Director, New Media Markets
Chairman’s opening remarks
- 09.30
Keynote: Pay-TV Platforms embrace Online Video
- What has Virgin Media learned from its online video properties and how can this benefit the broadband and pay-TV businesses?
- Alex Green, MD Portals, Virgin Media
- 10.00
Keynote: Streaming Channels Online – what do Consumers want?
- The online TV and video market is beginning to live up to expectations, with more professional content offer and at a higher quality. What has the BBC learned about this burgeoning sector and can the rest of the industry replicate the success of the iPlayer?
- Alexandra Illes, responsible for launching Zattoo UK, illes cross media
- 10.30
Keynote: TBC
- Myles MacBean, Vice President Technology & Operations, Disney Interactive Media Group (DIMG)
- 11.00
Refreshments & Networking Break
- 11.30
Case Study: Online Video - Market Forecasts/Growth Potential
- Expectations are high for TV over the net, so how much potential does the market have? Where is the money coming from - advertising, pay-per-view or subscriptions? What should investors be looking for?
- Paul Fisher, Partner, Advent Partners
- 11.50
Panel: Monetizing TV over the Net
- Which business models work for TV over the net? Do some models work better for certain genres? What is a fair revenue distribution model for the involved parties and how can content owners realise the value of their assets online?
- Michael Steckler, UK MD, Platform-A International
- Anders Blauenfeldt, Product Development Director, YouSee, Denmark
- Oliver Slipper, Joint CEO, Perform Group
- Rod Henwood, Partner, Mylusco Limited, Advisor to, Project Kangaroo
- 12.30
Lunch
Chair
Dr William Cooper, Founder and Chief Executive, informitv.com
- 2.00
Keynote: Evolving Digital Distribution
- How do content owners deal with the ever increasing new digital distribution channels and evolve a physical business into a digital one?
- Bill Scott, Leader, Digital Consumer Solutions, IBM Global Business Services
- 2.30
Panel: Search and Aggregation in Online Video
- Search is just as important for video as it is for any other content on the internet, but how can search providers differentiate themselves? Does a portal need to aggregate video or is search more important?
- Lesley Mackenzie, CEO, NetTV247
- Alexandra Illes, responsible for launching Zattoo UK, illes cross media
- Ciaran Bollard, Co-Founder and Director of Business Development, MUZU TV
- 3.15
Case Study: Advertisers' attitudes to Online TV
- How are brands and agencies capitalising on the popularity of online video? Can users interact with online video Is it helping brands reach the elusive youth audience?
- Simon Bevan, Head of Broadcast & Investment Director, Vizeum
- 3.45
Refreshments & Networking Break
- 4.15
Panel: Placing Value on Internet TV
- Online video adverts are commanding CPMs that are higher than some rates for multichannel TV. Which brands are willing to pay for online video adverts and how can advertisers target the right consumers?
- Ariel Napchi, Co-CEO, Hiro Media
- Anthony Carbonari, Interactive & Commercial Media Director, BT Vision
- Jack Wallington, Programmes Manager, Internet Advertising Bureau
- Sorosh Tavakoli, Founder and CEO, VideoPlaza
- 5.00
Case Study: Monetizing Short-Form Video - taking the "Ugh" out of UGC
- Viral video quickly became a cultural phenomenon, but many brands are still reluctant to advertise next to user-generated content. In this session, attendees will learn how the short-form video industry is evolving, why pundits remain bullish about the future of ad spending in this sector, and how progressive marketers are leveraging the social media environment to engage consumers and enlist them as brand ambassadors.
- David Rice, Vice President of Product, Metacafe
- 5.30
